YAS ISLAND – DESTINATION PROMOTION & PRODUCT PLACEMENT – Miral Asset Management LLC, Abu Dhabi, UAE

Yas Island

Positioning, B2B and B2C promotion of Yas Island destination on the markets of Croatia, Slovenia and Serbia including all important attractions on the island: Ferrari World Abu Dhabi, Yas Waterworld, Yas Marina Circuit, Yas Links, Yas Beach, Yas Marina, Yas Mall.

Promotion period: July – October 2016

Campaign objectives

  • Building image awareness
  • Introducing new business features/products
  • Cross media promotion
  • Business network expansion
  • Sales increase
  • Branding concept according to specific channels
  • Tailor made destination PR

 Promotion channels:

  • Ekupi online reseller and travel agency (business pages product placement – hotels + packages), newsletters, google AdWords, social media.
  • Online / print travel, lifestyle and MICE media in Croatia, Slovenia and Serbia
  • Magic4.club social media
  • Branded newsletters
  • Creative Award contest at Ekupi

More info about Yas Island attractions on magic4.club blog, or visit Yas Island official page.

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