Magic4.club organized a B2B workshop Sell Croatia for Croatian National Tourist Board and Zagreb Tourist Board in Belgrade, Serbia. The main goal of the workshop was to introduce Croatian tourism news and initiatives as well as to nurture business relationship between Croatian and Serbian tourism representatives.
The event started with a presentation of a new project of Croatian National Tourism Board and an announcement of Zagreb’s summer cultural and entertainment events, and continued with meetings between both countries participants.
For Serbian participants there have been a prize game organized, and one of the participants won Zagreb monography, and another a weekend in Zagreb. Sponsor of the prize was Zagreb Tourist Board together with Air Serbia who provided two return flight tickets Belgrade – Zagreb- Belgrade. This workshop gathered 37 participants from Serbia, and 8 tourism companies from Croatia who introduced their offer on the Serbian market directly to the Serbian travel agents and tour operators. After event feedback was positive from both sides, and has shown that further initiatives regarding Croatian promotion on the Serbian market is of a big importance.
Serbian travel agents had the opportunity to learn more about Croatian tourist offer and about new travel initiatives, as well as to find out the statistics of tourist arrivals from Serbia and Belgrade for the last and beginning of this year in the capital city of Zagreb. Zagreb tourist offer and update on Zagreb spring and summer events was presented by Danijel Petrović from Zagreb Tourist Board.