FAIR REPRESENTATION OF WONDERFUL INDONESIA – Embassy of the Republic of Indonesia in Zagreb


Organization of the fair representation of Wonderful Indonesia at Place2go International Tourism Fair in Zagreb. Coordinating booth design, promotional material design – goodie bags and its content, press release management . Project period: March 2016.

Organization of the fair representation of Wonderful Indonesia at Place2go International Tourism Fair in Zagreb. Coordinating Booth Design,  organizing photo exhibition, B2B workshop, media event, traditional Indonesian dance performance, lectures on the Main Stage. Project period: March 2017.

At the International Tourism Fair PLACE2GO, held March 17th – 19th in Arena Zagreb, Embassy of the Republic of Indonesia won the Award for the Best Engagement in Destination Promotion.

why visit Indonesia
Colourful mix of efficient promotion activities led to the prestigious Award at PLACE2GO 

During the Fair PLACE2GO visitors had an opportunity to enjoy in a photo exhibition „Indonesia – Journey to Thousands of Islands“, as well to learn more about Indonesia waterworld, people and tradition in Damir Zurub’s lecture regarding his visit to Raja Ampat islands in Indonesia. Moreover at Wonderful Indonesia stand visitors could enjoy traditional Indonesian delights and participate in traditional Gembira dance. For travel agents and touroperators B2B workshop was organized, and representatives of Croatian media could find more about new trends of traveling to Indonesia by networking with local  Indonesian travel professionalists who presented their programs and business at Indonesian stand during three days of fair.

Photo exhibition “Indonesia – Journey to Thousands of Islands”

The author of the exhibition was Damir Zurub, World Champion in underwater photography, President of diving club „Roniti se mora“ and Mares Ambasador. The exhibition presented more than 30 fascinating photos taken during Damirs’ journeys through Indonesia and while diving in Indonesian archipelago.
The photo exhibition was done with a support of the Embassy of the Republic of Indonesia in Croatia. On Sunday, at the main stage Damir also shared with Fair visitors his travel experiences while travelling in Indonesia.

Wonderful Indonesia B2B workshop

First day of the Fair was dedicated to the B2B visitors when Indonesian partners had the opportunity to present themselves during Wonderful Indonesia B2B workshop to the network of Croatian travel agents and tour operators.

The main goals of workshop were:

  • Encourage an interaction of Indonesian partners and Croatian Tour Operators and Travel Agents in order to establish quality business relationship regarding better positioning and sales of Indonesian travel products
  • Emphasise positive aspect of Indonesian People in Communication
  • Teach the audience about doing business with Indonesians
  • Show Indonesian hospitality and friendship.

Best things about Indonesia

Promotion of the tourism campaign „Ten new Balis“ to Croatian media

The motto of the tourism campaign represents the story of “Ten new Balis”. These are the following destinations: Lake Toba (North Sumatra), Belitung (Bangka Belitung), Tanjung Lesung (Banten), Islands Seribu (Jakarta), the Temple of Borobudur (Central Java), Mount Bromo (East Java), Mandalika Lombok (West Nusa Tenggara), Komodo Islands (East Nusa Tenggara), Wakatobi National park (Southeast Sulawesi) I Morotai (North Maluku).
The presence of Indonesia in this year’s fair has shown the commitment of the Embassy not only in the improvement of cooperation in the tourism sector, but also to promote personal contacts and cultural understanding between Indonesian and Croatian.

Through its tourism campaign Indonesia by 2019 plans to increase the number of foreign tourist arrivals to 20 million, while Croatian market is certainly one with a high potential when it comes to interest for travel to Indonesia. Tourist destinations of Indonesia now become more accessible – large cities are well connected by direct international flights, and many regular low-cost carriers fly to Indonesian cities or remote locations.

Performance of Gembira dance

During all three days visitors of the Indonesia booth had the opportunity to see a live performance of traditional Indonesian dance Gembira, and to taste Indonesian food.

Gembira Dance has origins from Central Java and become part of Indonesian new creation of Traditional Dance. Gembira Dance pictures a childhood time which is full of happiness and every movement of that dance reflects the lively life of children . This dance is usually performed during wedding party or some celebration event including Independence Day.

„Wonderful Indonesia and Qatar Airways“ Photo Booth

One of the activities for visitors engagement was a „Wonderful Indonesia and Qatar Airways“ Photo Booth where they could take a photo and had the opportunity to win a trip to Indonesia for two persons.
Wonderful Indonesia Business Workshop.

Blog posts about Indonesia presentation at International tourism PLACE2GO fair 2016 and 2017.