Magic4.club organized a media event for The regional office of the German National Tourist Board following the theme “Traditions and Customs”, this year thematic campaign of Germany tourism board. At the event we hosted around 25 journalists whose work greatly contributes to the development of the culture of traveling in Croatia. The event was held on Tuesday 5th of May 2015. in the Bavarian Restaurant Maximilian in Zagreb.
The fact is that the average Croatian tourist is not familiar with information about Germany tourism offer, and thus has no proper motivation to visit Germany. That is also the most important reason why promotion of Germany in Croatia must be continuously on the upswing.
Welcome speech was given by Valentin Gescher, head of the Economy at the Embassy of the Federal Republic of Germany, while the annual promotion of the German National Tourist Board was presented by Tijana Djuricic, PR manager of the regional office of the German National Tourist Board in Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Romania and Serbia. After short presentation, the present media had the opportunity to taste traditional German specialties flavored with appropriate ambience of Bavarian Restaurant Maximilian.
The regional office of the German National Tourist Board in partnership with Lufthansa Group during the gathering for the media organized by magic4.club, on Thursday 7th of April in the Restaurant “Pri Zvoncu” in Zagreb presented the thematic campaign for 2016 “Wonderful vacation in the heart of nature in Germany”, as the leading theme of all marketing activities in 2016. At the gathering we hosted around 35 journalists whose work greatly contributes to the development of the culture of traveling in Croatia.
Under the themed campaign of Germany that is dedicated to the nature at most there is an emphasis on Germany’s 16 national parks, 15 UNESCO biosphere reserves, and over 100 nature parks. Germany has 30 mountain setting, 350 islands and forested areas in the third area of the country, and a wide range of adventure activities in nature: 200 000 km of marked hiking trails, including 500 world-class hiking trails and over 100 high-quality trails and bike routes with the total length of 70,000 km. When we combine all the beautiful nature features, tourists in Germany can truly experience the “wonderful vacation in the heart of nature.”
Annual media event was organized on May 25th in one of the well-known Zagreb restaurants RougeMarin. Around 35 media had the opportunity to find out news about new promotional campaign „Germany Simply Inspiring“, learn about Lufthansa throughout history as well as to see and experience a bit of Street Art culture applied on German history icon – Trabant.
German National Tourism Board and Lufthansa had another special reason for a celebration at the media event – 50 years of Lufthansa operation in Croatia. To celebrate Lufthansa “golden age” a cutting of ceremony cake was organized. Till the end of the event the super star trabant was fully coloured by Croatian Street Art artist Krešimir Golubić aka Leon in graffiti style presenting Germany and Lufthansa historical symbols.