YAS ISLAND – DESTINATION PROMOTION & PRODUCT PLACEMENT – Miral Asset Management LLC, Abu Dhabi, UAE
Positioning, B2B and B2C promotion of Yas Island destination on the markets of Croatia, Slovenia and Serbia including all important attractions on the island: Ferrari World Abu Dhabi, Yas Waterworld, Yas Marina Circuit, Yas Links, Yas Beach, Yas Marina, Yas Mall.
Promotion period: July – October 2016
Building image awareness
Introducing new business features/products
Cross media promotion
Business network expansion
Branding concept according to specific channels
Tailor made destination PR
Ekupi online reseller and travel agency (business pages product placement – hotels + packages), newsletters, google AdWords, social media.
Online / print travel, lifestyle and MICE media in Croatia, Slovenia and Serbia