Author: Marijana Brdovnik - Date: 26/01/2016
After the digital era started to spread around the world there is no successful marketing strategy plan without content marketing as a great part of quality presentation and leads gaining method. But what is content marketing all about? It is not only a storytelling about things that will make your web page look more appealing, it is a whole wide strategy that will single your web from the others, and put you at the top of the web search engine regarding the topics that your competition is also trying to follow.
When we talk about travelling and all the beauty of jobs related to tourism industry we must admit that here lies the unfailing source of ideas for interesting stories, videos and social posts. The most important thing is to learn and to get used to share your photos from travel, write informative articles about destinations you are selling, share experienced stories from your last journey, make videos that will point out some amazing parts of the trip…
Stunning locations, thrilling encounters, and different anecdotes provide enough content for travel brands to attract the readers in search for great adventures and suggestions for their next holiday. People like to be taken to unknown parts of the world, also to be taken to very familiar and outstanding places. It is simple, people like to daydream about places and adventures that they might see or do in the nearest future. And as a travel business your role is to motivate them and to help them proceed with the plan as soon as possible.
With more than one billion people watching over six billion hours of video per month, travelers are clearly craving visual content that explores destinations, hotels, food, and activities. They are continuously searching for new ideas, also travelers want to be transported, and that same feeling holds true even before they pack their bags.
People want to do business with people they know, like and trust – not with logos or corporate brands. Due to modern technology time brands have no choice but to be more transparent with their customers. And the reality is that you don’t control your brand anymore. Your brand is what other people say about it, especially when you’re not around.
Photo source: Caetano Lacerda, Jenny W./Freeimages, Gabriel77/rgbstock