Author: Marijana Brdovnik - Date: 25/08/2015
Without the first impression it will be difficult to keep the visitor’s attention to your travel website. It puts a large impact on your business image and plays an important part of your online marketing campaign, as well as it often becomes the most affordable way of marketing your business. Following this make sure that your website is a desirable place for travel planning and in the end enough advisable and convenient place to make a booking process.
As you are selling experience your content must be compelling. That means that you must not forget to place as many photos, photo galleries, videos, interactive maps which will inspire and make some destination or travel offers as much as favorable. A picture is worth a thousand words, and that never goes out of style.How to improve your travel website Don’t forget to make some efforts in content marketing and organize a blog area that will be updated regularly with destinations tips and personal experiences of people working in a travel agency or find some travel writers willing to share their adventures. Having fresh content is essential to SEO, and having a good blogging strategy is vital if you want to differ from the other. Always try to give more information through valuable travel resources, newsletters, and guidebooks that will assist consumers in their travel planning process. Also create a compelling calls-to-action that will encourage site visitors to sign up for or download an offer via a landing page.
Sometimes in order to be recognizable and unique travel agencies overdo with over the top flash, but bear in mind that most of the travelers will not wait ten seconds for it to load it, and search engines often don’t even recognize it. Always try to simplify your web design and remember that one which makes finding information easy and has many calls to action has also more views and people tend to come back for information. In the end, take care that website captures all features of your brand and promotes all the benefits of your business.
It is important to find out what your potential clients are looking for when searching through the web and accordingly use the right keywords directly into your business website content for the best search engine optimization results.
When somebody else share a good news about your business or experience that was provided by your agency it will become the best promotion that you can have. In order to make it possible to share make all of your content sharable by adding in social media share links . More and more customers are sharing their travel experiences via social media and travel forums, therefore it is very important to invest some money, time and creativity in your own social media channels.
With more and more people accessing information from their phones or tablets, it’s important to make their visit to your site easy and enjoyable. If you do not have mobile components on your site or offer a mobile app, your destination is missing a lot of traffic opportunities.
There are many great websites with small number of visitors because they don’t know how to drive traffic to it. Always try to make marketing efforts to attract visitors and to encourage reviews through newsletters, blog posts, social media, and be regular in website updating.